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Shaped by Memory
I went to Paris to study fashion. Perfume entered almost by accident.
Fashion had taught me to think in seasons and deadlines.
Fragrance asked for something different: patience.
HIGUERA grew from the desire to create fragrances with depth, intention, and permanence.
Pieces you could live in, grow into, and eventually recognize as your own.
To me, the most beautiful fragrance is not simply one you wear.
It is one that, somehow, could only ever be yours.
María J. Higuera.
Founded in 2026 by María José Higuera, HIGUERA was born from a deeply personal relationship with scent, memory, and identity. Conceived as a contemporary fragrance house, it transforms intimate ideas and emotions into compositions made to be lived on the skin.
Each HIGUERA fragrance is composed in France, where our ideas enter into dialogue with a long tradition of fine perfumery. It was a deliberate choice: to give every composition the time, rigor, and creative freedom it deserves, while bringing a Colombian point of view into a broader world of scent.
Because we believe where a fragrance begins matters just as much as how it is brought to life.
To create fragrances that translate identity, emotion, and memory into scent, crafting intimate compositions that become an invisible extension of the self.
To redefine modern perfumery through craftsmanship, storytelling, and artistic expression, establishing the house as one of the most respected fragrance houses in the world.
Higuera began with a name.
It is the founder’s family name, carried in honor of her father. In Spanish, higuera is the word for fig tree, an ancient symbol of abundance, sensuality, continuity, and life.
Two meanings that became one: a house rooted in where it comes from, yet always growing into something of its own.
Bows with respect before history. Without heritage, nothing of who we are would be possible.
Free skin, an unbound mind, a life without labels. There is only one path to fulfilment: to be who one truly is.
Knows itself from within and moves in alignment with what it truly is. It seeks no validation, only fidelity to itself.
To remember with respect and create with intention. Nothing is ever finished; everything is an invitation to rise beyond.
Nothing is accepted halfway. Quality is the minimum standard; luxury is the way it dignifies everything it touches.
